Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Preliminary Keyword Research

Preliminary Keyword Research

he first thing you need to do is preliminary keyword research. This involves using keyword tools to find a large number of keywords that you would potentially want to target for your niche.
By now, you should have already chosen a niche. Now, you just need to gather a list of keywords you can use to get traffic from various sources such as search engines, or with pay-per-click marketing.
Let’s say you have chosen the acne niche. You’re targeting individuals who have acne and are desperate to get rid of it. You would probably want to start with seed keyword phrases like “acne” and “pimples”.
This would return keywords such as:
Get rid of acne
How to clear up acne
Get rid of a pimple
I use the Google Keyword Tool for this:
http://adwords.google.com/select/KeywordToolExternal
This tool is free, and it returns results directly from Google’s own internal database of searches people have performed. Although no keyword tool is 100% accurate, Google’s own data is likely to be the most accurate you will find.
Google will give you around 100 keywords. You can then dig deeper by taking some of the keywords it returns and using those as seed keywords to find more.
If you are creating a small niche site, you may want to focus on just a handful of keywords. In this case, the 100 keywords you originally find may be enough. If you want to create a large authority site, you will potentially want thousands of keywords. This will require you to continue digging, using some of the keywords you find as additional seeds.
Once you have a list of keywords, you need to analyze them. Not every keyword is going to be one you would want to focus on for SEO purposes. Some won’t have enough traffic to make them worth the time, and others will have too much competition to give you a reasonable chance to rank.
In the next section, you’re going to learn how to analyze your keywords to find out which ones you should concentrate on.

Keyword Assessment

Keyword Assessment

You should never tackle a list of keywords without first analyzing traffic and competition. It’s a waste of time and resources to focus on keywords that are too competitive or don’t get enough searches.
There is a specific “formula” I use to determine which keywords I want to focus on:
• At least 1,000 monthly searches
• No more than 30,000 pages in Google “in quotes”
• No more than 10,000 results for “allintitle”
When you get your list of keywords from the Google keyword tool, it will tell you approximately how many searches each phrase receives each month. I don’t generally use keywords that have less than 1,000 searches per month, because they don’t usually bring enough traffic to justify the effort.
Next, you have to assess the competition. You want to make sure to target phrases you have a good chance to rank for, otherwise you’re wasting your time, because you probably won’t be able to rank on the first page if there is too much competition.
There are two steps to assessing competition. First, you need to find out how many people are using each keyword phrase on their pages. You do this by entering the keyword into Google in quotes. This will tell you how many other pages contain that exact phrase.

As you can see in the image above, the phrase “keyword in quotes” is used on about 6,090 other pages. This means you should have a fairly easy time ranking on the first page for that phrase.
Next, you need to see how strong those other competitors are. Google and other search engines usually give a tremendous amount of weight to the words appearing in the title of the HTML document, so you need to see how many of those pages are also using the phrase in their title.
This is done by entering this into Google:

allintitle:"keyword in quotes"




As you can see from this image, only 3 pages have the phrase “keyword in quotes” in the title. This is great news if you want to rank for that phrase, because it means you will almost certainly be able to rank on the first page for that phrase if you use the phrase in your title.
After you have used all of the keyword phrases you found that fit the main criteria, you can expand and use other keywords. Just stick to those that do fit the criteria in the beginning, because you will get better rankings quickly, so you can start seeing traffic and income sooner.
There are automated tools that make keyword research easier, but you will have to invest some money if you want to use them.

Keywords in SEO

Keywords in SEO

As I mentioned earlier, search engines give a lot of weight to text in the title of your document, so it is especially important to ensure that you place your keywords there. Of course, there are other places in your document that are almost as important for keyword placement.
Domain Name
Having keywords in your domain name can really help boost your site’s rankings. If you wish to rank for “buy golf clubs”, you might wish to buy a domain like BuyGolfClubs.com or BuyGolfClubs.net.
In order, the best domain extensions for SEO seem to be:
com
org
net
I don’t generally bother with any other extension, because they just don’t seem to work very well for SEO purposes.
URL
It’s not just the domain that counts, either. You can also put your keywords elsewhere in your URL. For example, you can name directories after keywords, and you can name HTML files with keywords, too.
For example:

http://admin-seo.blogspot.com/2011/08/free-download-seo-studio.html

Heading Tags
Heading tags are used on websites to separate various sections of a page. The H1 tag is given the most weight, but it should be used sparingly. You should use your main keyword in an H1 tag once on your page. Then you could use a couple of alternate keywords in H2 and H3 tags.
Body Content
Obviously, you would want to use your keywords in the body text of your site, as well. It’s a good idea to use your keyword phrase at least twice per page, but be careful not to overuse it. When you repeat the same phrase too many times on a single page, it can appear spammy and actually hurt your ranking.

Selecting Your Core Keywords

Selecting Your Core Keywords

As you may know, a good search engine optimization begins to take a central theme, which is to optimize your website. If you do not have any particular theme, there is no way to determine which keywords on search engine optimization, of course, and therefore are not able to determine the value and importance of content. However, good targeting, keyword research can give more attention and add value to search engines. This article will give some concrete steps to help you make a good keyword research to begin building its own search engine optimization strategy .

The process of keyword research
Keyword research consists of five essential steps that will ensure that you have keywords that can help you build a strong SEO strategy:
Find a Strong Niche
The first step in investigating effective keywords for your website is to determine exactly what your site will be on and make it a subject on which to build a solid business line. For example, a site about fried pickles may seem interesting enough for you, but you still have to make sure that it is adding some value to the lives of others. The saying "Find a need and fill it." It's probably one of the wisest principles you can follow in starting any business or organization.
So before you start your search for keywords, it is important to have a strong niche that represents the fulfillment of a sort of human needs. This need may be for entertainment and excitement, information and education, comfort and safety, social relationships or other needs that are common enough to arouse interest.
Determining Popularity The second stage is a good keyword research is to determine how popular your niche already. This will ensure you have a good strong market of visitors that you can market your site. Most of the time, if you found a topic that has been designed to meet some kind of human need, you know that you have a popular topic. However, it’s also a good idea to look at the hard data which can be found using the Google Keyword Tool. Using the Google keyword tool, you can input phrases and keywords which are related to your niche and determine their level of popularity. For example, the screenshot below represents the results of the keyword “How to play the guitar.” As you can see, the Google keyword tool has brought up a list of keywords which are related to the subject of how to play the guitar. Notice in the upper right hand corner that the results have been sorted based on exact matches for “how to play the guitar.” Notice also the columns which represent both local search volume and global search volume, these tell you how many active searches are being made for the displayed search terms. If your website is going to be promoting to people only in your local area, it is a good idea to choose only the keywords which have at least a few thousand local monthly searches. On the other hand, if your customers are going to be national or global, it’s a good idea to look for a number of 20,000 a month or more in the global search volume column.
Analyzing the Competition Using the example above, you can determine the amount of competition for the keywords you choose. For example, in the screenshot above, the term "how to play guitar" has the most competition, while "how to play guitar chords" and "how to play guitar tabs" have the least. Although it may seem like a good idea to those who have less competition, it is actually a better idea of ​​targeting those with medium to high level competition. That's because if other firms competing for the word, then there is a huge demand for content. A lot of competition does not always mean that it will be difficult for you to create a site which stands out. It’s important to remember that not all of your competitors are going to work as hard and as focused as you are. All you have to do is be more focused, strategic and persistent than those who are competing with you, which is where the next step of keyword research comes in.
Focusing Your Content Once you have determined about five strong keyword groups (those with healthy competition and good search volume) which you are going to be optimizing your site for, it’s time to start developing specifically focused content for only those five keyword groups. You can begin by typing those keyword groups into the search engine and seeing which sites come up in the first three or four positions. These are the sites which are achieving the best position for those keywords because they are the most well optimized according to the search engines. Begin searching these sites and looking at the kind of information they are providing. Look for how they are using the keywords you want to optimize for and begin building a strategy for creating similar content. This can be done by writing your own articles and blogs or hiring a content provider to your content creation for you. Spend several weeks or even several months creating and posting new content according to your first five keyword groups. Once this is done, you can begin creating content for other keywords or keyword groups related to your site. This will help you to get focused and get recognized by the search engines as soon as possible.
Conclusion
While this will take some time and perseverance, you can achieve solid resolves in record time if you build your keyword research on these four principles. Then you can begin expanding and creating additional web content and articles based on other keywords which are related to your initial five keyword groups. In time, you will build a strong web presence and a thriving business.

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What are Long Tail Keywords?

Long tail keywords are simply multi-phrase search queries which visitors use on search engines to arrive at your website. These long tail keywords are much more targeted than the general or main keyword topic and they literally embody a visitor's need for specific information.

Here is an example. "Credit Cards" is the general keyword topic and long tail keywords within this niche includes terms such as the following:
credit cards for people with bad credit
list of low interest credit cards
benefits of small business credit cards
good canadian credit cards for students

These long tail keywords are actual search queries, therefore optimizing your site and creating content or PPC ads to match these search queries will allow you to attract visitors who search for information via these and similar search terms.

How Does Keyword Ninja Help With This?

Most keyword tools have at least 1 of the 2 following drawbacks:

They uncover just a few of the many long tail keywords actually typing into search sites.
They are over priced or require a monthly subscription.
They produce random made-up keywords that don't reflect real queries.

Keyword Ninja does one thing very, very well. It finds tons of real long tail keywords from all over the internet. It is a robust PHP script that runs on your own website and utilizes the "search suggestions" feature of Google.com, Yahoo.com, Bing.com, YouTube.com, and Amazon.com to grab keywords that visitors type in as searches. It generates results based on a set of primary niche keywords that you provide and allows you to export them to a .csv file for easy viewing & editing in Excel, Google Docs or any other spreadsheet program.

Again, Keyword Ninja uses some of the world's largest websites whose search functions are used millions of times daily when searching for products and services online. The "search suggestions" feature of these mega-sites will point you to the most common keywords that people type in and by using Keyword Ninja you will get 1,000s of those keywords with a single click of your mouse!

Since keyword suggestions are the most relevant and in-demand search terms people use, you can use them for any number of your online marketing activities (such as keyword and market research) to increase your business' profits.

What are Some Other Tactics for Using Keyword Ninja?

After watching the video you probably already have a few ideas in mind for how this can be put to good use but here are a few more ideas.

You can use the keyword suggestions provided to:

Find untapped niches and sub-niches to promote products or services;
Compare the relative competitiveness of keywords before pursuing them;
Reveal the topics for articles you should write to use in article marketing;
Brainstorm ideas for ebooks, audios, videos or software creation/development;
Create SEO focused pages of relevant content which can be used to generate AdSense or affiliate income;
Launch PPC search campaigns around terms not easily identified using keyword tools;
Uncover lists of "problem related keywords" to create targeted Content Network campaigns for PPC;
Discover 1,000's of negative keywords to get huge savings in PPC every month!
Create eBay affiliate feeder pages and make money when new users register for eBay.
Create Squidoo lenses and get your share of the profits Squidooo generates.
Create niche market private label rights packages and sell them for a quick profit.
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