Google is updating Page Rank

In the search engine world, the Google Page Rank (PR) measure is closely watched by all those who want to get into top positions in Google’s search results. PR is one of the most important factors that Google uses to determine its ranking results.

The theory behind Google PR is quite simple. The more relevant back links a website has, the higher its PR, and accordingly the more importance Google places on its content leading to higher rankings.

However, remember, PR and back links alone don’t determine the rankings. There are many other factors that the search engine algorithms use to decide where your website will appear in the SERPs, but they have been recognized as having a significant impact.

It appears that Google, the search titan, is updating its dreaded Page Rank and has also exported the latest Back Link counts. Google tends to do these updates and/or exports periodically . Whether this is a quality control measure or not, it often means that Google’s measures remain unchanged for months, even though your site back links might be increasing (or decreasing) within their datacenters.  

On discovering the latest Google PR update, we did a quick check on our Google Back Link count and discovered that both had been updated simultaneously. While our Page Rank got improved and even saw some nice improvements on individual pages, we noticed a drop in our exported back link count.

Does a drop in back link count mean that alarm bells should be ringing? Well, not necessarily. It does indicate that you should continue to work on your linking strategy as a continued drop in quality backlinks could eventually lead to a decline in Page Rank. But remember that you should look at not only the quantity, but also the quality of your backlinks.

The drop in back link count we experienced may be caused by many factors such as websites that link to us having closed, or webmasters changing their sites and links, which is beyond our control. It has definitely motivated to start supplementing the losses with new relevant links to ensure we maintain and improve our Page Rank.