Selecting Your Core Keywords

Selecting Your Core Keywords

As you may know, a good search engine optimization begins to take a central theme, which is to optimize your website. If you do not have any particular theme, there is no way to determine which keywords on search engine optimization, of course, and therefore are not able to determine the value and importance of content. However, good targeting, keyword research can give more attention and add value to search engines. This article will give some concrete steps to help you make a good keyword research to begin building its own search engine optimization strategy .

The process of keyword research
Keyword research consists of five essential steps that will ensure that you have keywords that can help you build a strong SEO strategy:
Find a Strong Niche
The first step in investigating effective keywords for your website is to determine exactly what your site will be on and make it a subject on which to build a solid business line. For example, a site about fried pickles may seem interesting enough for you, but you still have to make sure that it is adding some value to the lives of others. The saying "Find a need and fill it." It's probably one of the wisest principles you can follow in starting any business or organization.
So before you start your search for keywords, it is important to have a strong niche that represents the fulfillment of a sort of human needs. This need may be for entertainment and excitement, information and education, comfort and safety, social relationships or other needs that are common enough to arouse interest.
Determining Popularity The second stage is a good keyword research is to determine how popular your niche already. This will ensure you have a good strong market of visitors that you can market your site. Most of the time, if you found a topic that has been designed to meet some kind of human need, you know that you have a popular topic. However, it’s also a good idea to look at the hard data which can be found using the Google Keyword Tool. Using the Google keyword tool, you can input phrases and keywords which are related to your niche and determine their level of popularity. For example, the screenshot below represents the results of the keyword “How to play the guitar.” As you can see, the Google keyword tool has brought up a list of keywords which are related to the subject of how to play the guitar. Notice in the upper right hand corner that the results have been sorted based on exact matches for “how to play the guitar.” Notice also the columns which represent both local search volume and global search volume, these tell you how many active searches are being made for the displayed search terms. If your website is going to be promoting to people only in your local area, it is a good idea to choose only the keywords which have at least a few thousand local monthly searches. On the other hand, if your customers are going to be national or global, it’s a good idea to look for a number of 20,000 a month or more in the global search volume column.
Analyzing the Competition Using the example above, you can determine the amount of competition for the keywords you choose. For example, in the screenshot above, the term "how to play guitar" has the most competition, while "how to play guitar chords" and "how to play guitar tabs" have the least. Although it may seem like a good idea to those who have less competition, it is actually a better idea of ​​targeting those with medium to high level competition. That's because if other firms competing for the word, then there is a huge demand for content. A lot of competition does not always mean that it will be difficult for you to create a site which stands out. It’s important to remember that not all of your competitors are going to work as hard and as focused as you are. All you have to do is be more focused, strategic and persistent than those who are competing with you, which is where the next step of keyword research comes in.
Focusing Your Content Once you have determined about five strong keyword groups (those with healthy competition and good search volume) which you are going to be optimizing your site for, it’s time to start developing specifically focused content for only those five keyword groups. You can begin by typing those keyword groups into the search engine and seeing which sites come up in the first three or four positions. These are the sites which are achieving the best position for those keywords because they are the most well optimized according to the search engines. Begin searching these sites and looking at the kind of information they are providing. Look for how they are using the keywords you want to optimize for and begin building a strategy for creating similar content. This can be done by writing your own articles and blogs or hiring a content provider to your content creation for you. Spend several weeks or even several months creating and posting new content according to your first five keyword groups. Once this is done, you can begin creating content for other keywords or keyword groups related to your site. This will help you to get focused and get recognized by the search engines as soon as possible.
Conclusion
While this will take some time and perseverance, you can achieve solid resolves in record time if you build your keyword research on these four principles. Then you can begin expanding and creating additional web content and articles based on other keywords which are related to your initial five keyword groups. In time, you will build a strong web presence and a thriving business.